Privacy Policy

Privacy Policy

Last Updated: August 2026

1. Introduction Welcome to Lake District DNA (lakedistrictdna.com). We respect your privacy and are committed to protecting your personal data. This Privacy Policy informs you about how we look after your personal data when you visit our website (regardless of where you visit it from) and tells you about your privacy rights and how the law protects you.

2. The Data We Collect About You Personal data, or personal information, means any information about an individual from which that person can be identified. We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

  • Identity Data: Includes first name and last name provided via our contact forms.

  • Contact Data: Includes email address and any contact details provided in your correspondence.

  • Technical Data: Includes internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.

  • Usage Data: Includes information about how you use our website, blog posts, and links.

3. How We Collect Your Data We use different methods to collect data from and about you, including through:

  • Direct Interactions: You give us your Identity and Contact Data by filling in forms or by corresponding with us by email. This includes data you provide when you send an inquiry via our Contact Us page.

  • Automated Technologies or Interactions: As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions, and patterns. We collect this personal data by using cookies, server logs, and other similar technologies.

4. How We Use Your Personal Data We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • To respond to your direct inquiries, feedback, or suggestions sent through our contact forms.

  • To administer and protect our website (including troubleshooting, data analysis, testing, system maintenance, support, reporting, and hosting of data).

  • To use data analytics to improve our website, content, marketing, and user experience.

5. Crucial Third-Party Notice: Amazon Merch Fulfillment Lake District DNA operates as a design portfolio and visitor guide. We do not directly sell physical products, process payments, or handle customer shipments from this domain.

When you click a link to purchase an apparel item, you are securely redirected to Amazon.co.uk. We do not collect, see, or store any financial transactions, credit card numbers, billing details, or physical home addresses. Your purchase, data processing, and delivery are governed entirely by the Amazon.co.uk Privacy Notice.

6. Disclosures of Your Personal Data We do not sell, trade, or rent your personal data to third parties. We may share your personal data with the specific third parties set out below for the operational purposes detailed in Section 4:

  • Service providers acting as processors who provide website hosting services (Fasthosts) and system administration.

  • Analytics providers (such as Google Analytics) that assist us in the improvement and optimization of our website.

7. Data Security We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. In addition, we limit access to your personal data to those who have a legitimate business need to know.

8. Data Retention We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. Correspondence through our contact form is routinely reviewed and securely deleted once your query has been fully resolved.

9. Your Legal Rights (UK GDPR) Under UK data protection laws, you have rights in relation to your personal data. These include the right to:

  • Request access to your personal data.

  • Request correction of your personal data.

  • Request erasure of your personal data.

  • Object to processing of your personal data.

  • Request restriction of processing your personal data.

  • Request transfer of your personal data.

  • Right to withdraw consent.

If you wish to exercise any of the rights set out above, please contact us directly.

10. Contact Details If you have any questions about this privacy policy or our privacy practices, please contact us at: lakedistrictdna@outlook.com